Creative Services

Ciao! When we’re not showcasing the natural beauty and cultural quirks of the Italian peninsula, our Creative Agency is working in close collaboration with brands, organizations, and regions to produce a strong identity with story, image, and voice.


Italy Segreta is not a typical creative agency: we value and collaborate with brands that support the Italian territory, illuminating the beauty of the Italian landscape and lifestyle. We work with brands across all sectors, from fashion to food to lifestyle. We have experience working with Italian brands looking for an international audience, as well as international brands looking to capture the Italian lifestyle.


Italy Segreta helps its clients tell their stories and create stronger ties to the Italian people, territory, culture, and heritage through tailored brand development, content creation, social media management, location scouting, shoot production, and event design and implementation.


Email us at with your brand’s needs and desires! 


Kindly note, we don’t only talk about the Italian lifestyle, but we also live it; we like our lunch and coffee breaks, and time with our family and friends is special. Please accept our apologies in advance if it takes more than a few hours to hear back.


Spring/Summer 2022 collection: story ideation, original photography, and an interactive experience in Rome’s Via Del Babuino store titled Quid Melius Roma – A Sensory Journey into the Eternal City.


Collaborated with ASPESI to showcase a selection of fall/winter pieces and the newly opened store in Forte dei Marmi with original photography and an aperitivo event–designed and produced by us.

Loro Piana

Summer 2022 collection: developed the Puglian storyline, scouted locations, supported production, wrote campaign copy and published a collaborative article.

Livio Felluga

Implemented new social media strategy and newsletter campaigns, and created new content and copy for various channels. 


Alecio Ferrari (still life)

Giulia Colutti (landscape)

Belmond Hotels Italy

Photographed content for the villeggiatura international marketing campaign and created video content for social media channels. 

Dolce & Gabbana

Collaborated on Autentica Milano project to amplify attention to smaller, local, family-owned Milanese realities. 


Location hunting and production support for Hill House Home for The Nap Dress Summer Collection 22.

Photography by Emma Craft