Hotel Flora

Hidden Venetian Family Hotel


Price starts at140 €

Special attributesUnbeatable Location

An old school family run hotel, which persistently retains the charm of Venice from the past — proving that a luxury stay doesn’t have to be expensive. Hotel Flora offers an experience that goes well beyond the “ABC’s” of hospitality, showing you Venice from an insider’s point of view.


You will devour the authentic Venetian lifestyle while staying in this boutique property tucked away a few steps from shops of the most famous designers in the world; a breath of fresh air considering the commercialization that surrounds it. Diana and Alessandro, nonni of the Romanelli family, together with their son Ruggero have owned and managed hotels in Venice since the 1960’s. Today Gioele, Ruggero’s son, and his wife Heiby run the show as if it’s their own home, the only way they know how, with passion and love


In a city filled with new, hip, highly ornate hotels, some of which have lost their true Venetian quirks, Hotel Flora remains true to its origins: classic, elegant, and central. As was typical when creating hotels in Venice, and continues today, Hotel Flora is a combination of Palazzi stitched together to create one structure. The hotel is not only fortunate for its location, but for a truly incomparable garden filled with quaint edera — a place to escape the crowds or to enjoy a very Italian breakfast (if you opt for the Venetian version, don’t be surprised if you are served a Prosecco as the locals are known to start early).


Wooden beds, antiques, flowery wallpaper; burgundy, browns, greens, opaque yellows and creams. Trust us when we say that what you’ll end up with is something way more special and long lasting, don’t expect glitz and glamour…


p.s. Request a superior, corner or garden room to have a #italyfromawindow kind of view, into the internal or private Palazzo Contarini garden. We have a soft spot for room 22 but advise switching it up to find your true match, every room has a different energy, color tone and feel. 


If you are looking for a similar experience but in the form of a private home, opt for Casa Flora, a three bedroom apartment right next door. 


A few segreti (secrets) from the Romanelli family: 


Eat at il Covo a traditional family run restaurant


Have a particular wine and a few cicchetti at Estro wine bar


Buy the typical Venetian shoes at Piedàterre 


An Italian coffee or an aperitivo at Paolin’s and watch life go by in the lively and elegant Campo Santo Stefano


A show at Teatro Della Fenice


Don’t miss a walk in the Royal Gardens of Venice, just behind the Marciana library