it
Culture /
Lifestyle
Aug 20
reading time 2 min

Meet Eva Geraldine

Founder of Goooders, a creative consultant, and an ethical fashion ambassador

by ITALY SEGRETA TEAM

It was only natural that Eva Geraldine–a former fashion editor, creative director, and social entrepreneur who lives between London and Milan–founded her own brand: Gooders is a lifestyle concept and curation of eco- and human-friendly brands for conscious travelers. At this combination pop-up boutique, online platform, and social media, you’ll find sustainably sourced products like swimwear, slippers, bags, and water bottles, and can shop in-person at a few luxury hotels–namely Palazzo Avino in Ravello and Le Bristol Hotel in Paris. Eva’s mission is to redefine what it means to wear our values: we can help ethical brands thrive, save the planet, and look fantastic, all at the same time.

 

A breakfast tray with pancakes, syrup, jam, coffee on a rumpled white-sheeted hotel bed; visible hotel logos in soft light. A breakfast tray with pancakes, syrup, and berries sits on a white bed; Hotel d’Inghilterra Roma logo appears on the right.

Favorite restaurant and what to order?  

I currently live in Milan, and one of my favorite restaurants is Torre di Pisa, where I always order the same: mozzarella (the best in town) and an omelet with artichokes and potatoes.

Your favorite Italian weekend getaway?

From Milan, you can easily reach the Ligurian coast, hop on a Riva water taxi from Portovenere, and have dinner at Palmaria restaurant, located on a deserted island with a few rooms to spend the night.

Who’s your inspiration / favorite Italian designer (or artist, architect, painter, photographer)?

Fellini’s movies are probably the best for seeing an Italy that only exists today in small towns. La Strada, the first road movie in history, is one of my favorites, as I particularly love trips.

How would you describe Italy in one sentence? 

Fireworks on a midsummer night.

Elegant restaurant interior with blue walls, vintage mirrors, posters, white-tableclothed tables, and a bar visible through an open doorway. Elegant restaurant with blue walls, gold mirrors, red chairs, white tablecloths; posters and logos visible. Stylish adjoining room.

Torre di Pisa

Palmaria