articles by

Betty Soldi

Betty Soldi is an internationally accomplished calligrapher and graphic designer working with the worlds’ leading retail brands and luxury labels. Born into a Florentine family which has been hand-making fireworks since 1860, her unique calligraphic skills merge graphic design with old type, modern colors and unique antique touches to produce branding, bespoke objects, packaging and stationery.

Our writers come from all different walks of life–from all over the world, from different professional backgrounds, from all ages. We prefer our writers to be based in Italy: some were born and raised here, others moved here on a whim a few years ago. To us, the experience of those who grew up in Italy is just as important as those who have come here, seeing and feeling our culture through fresh eyes.

We like to publish evocative writers no matter their editorial experience. Whether a full-time journalist or someone who writes just for fun, our contributors are united by a passion for exploring the hidden corners of Italian culture and uncovering the stories that are often overlooked by mainstream media. As you read through our site, you’ll find that the voice of each and every writer shines through their work. Some articles may seem like they’ve been written by a non-native English speaker: that’s probably because they are. Just as we celebrate the beautiful, little things of Italian life, we embrace the small quirks that make each writer unique. And so the voice of Italy Segreta is exactly this: the tune, pitch and chords of each and every contributor, harmonizing to create a magazine that shows how Italy really feels.

Florence Through the Ages

Oct 20

The Reality of Italy Is Even Better Than the Perception

Oct 20

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