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Culture /
Fashion

Meet Annagreta Panconesi

Creative Director at LUISAVIAROMA

Find the creative director of LUISAVIAROMA, the 30-something Annagreta Panconesi, in her hometown of Florence, holding down the fort at the brick-and-mortar store or dining on the iconic budino at Cibrèo Caffè. Born with a passion for fashion, Annagreta carries on the tradition of her grandmother Luisa–the founder of the store–and her father Andrea–the store’s current chief executive. She’s renowned for her avant-garde eye and attention to detail, and we trust more than just her fashion recommendations.

A breakfast tray with pancakes, syrup, jam, coffee on a rumpled white-sheeted hotel bed; visible hotel logos in soft light. A breakfast tray with pancakes, syrup, and berries sits on a white bed; Hotel d’Inghilterra Roma logo appears on the right.

Favorite restaurant and what to order?  

Cibrèo Caffè. I always order the budino alla curcuma or al pomodoro to start and the pesce al cartoccio to follow. 

Your favorite Italian weekend getaway?

Easy! Capri. I eat at Ristorante Il Riccio and Aurora for pizza all’acqua.

Who’s your inspiration / favorite Italian designer (or artist, architect, painter, photographer)?

Gio Ponti and Franco Albini.

How would you describe Italy in one sentence? 

Almost perfect.

LUISAVIAROMA

Cibrèo Caffè

Il Riccio

Aurora