Tell us a bit more about your background and your current work:
Currently, I’m the Head of Editorial Content at Vogue Italia. I studied Modern Literature at the Sorbonne University in Paris before landing a job in the Paris office of Vogue Italia in 2010, first as an intern and then as a correspondent. I then moved to New York to take on the role of the Fashion Market Editor for Vogue US. Later, back in Italy, I worked as the Fashion Market Director of Vogue Italia before assuming my current role. Through my career, I’ve been lucky to learn from incredible mentors like Anna Wintour, Edward Enninful, Virginia Smith, Emanuele Farneti, Grace Coddington and Tonne Goodman, who have each contributed so much to my education and career.
To me, fashion offers the opportunity to redefine our social identity and desires on a daily basis. It’s always a reflection of contemporaneity, plus a mirror and interpretation of the currents and tensions that permeate society. Through its nonverbal language, fashion is a living representation of the heterogeneity of our society and can offer meeting points between disciplines, even with the support of institutions. I’m convinced that fashion is the most inclusive and living form of culture.
Why did you choose to return to Italy?
In my life, I’ve always traveled a lot. During my childhood, I followed my family from one city to another, since my father was a basketball player and my mother was a model. My wanderlust nature only grew, and at just 18 years old, I moved to Paris initially for study and then for work. Later, work took me even further away again, to New York, where I had another wonderful experience both professionally and personally. Seeing and living in very different places has really helped shape my personality and character. Speaking more than one language every day, seeing the world from different angles, constantly meeting new people, living in the tangle of large, global, and multicultural cities… This will always be one of the most beautiful and important chapters of my life. Though I eventually chose to return to, and stay in, Italy for love.
What do you see for the future of the fashion industry and the publishing world?
Today, publishing and fashion are facing new opportunities. Every day we have to try to win the trust of our audience, which has become larger than in the past, through quality storytelling: true stories with relevant–and above all very sincere–points of view.
One of the challenges we face today is translating the language of fashion and culture into true multi-sensory, textual, photographic, and visual experiences, while also trying to understand and attract the new generation of audiences/consumers. Keeping alive the human and emotional component, plus being intimate and direct with the reader, are fundamental elements to carry into the future, especially in the face of the challenges that AI creates.
What are the greatest obstacles and satisfactions that you face working in this country?
It’s a great privilege to do this job in Italy, the cradle of Made in Italy and a flagship country for production, supply chain, avant-garde craft techniques, tradition, and genius. My biggest dream is to be able to make even more of an interconnected system between media, institutions, and businesses, because it’s the exchange of views, ideas, and concrete insights that will be able to support the growth and innovation of the sector as well as the country.